Van Gogh Alive- The Experience

Looking into various exhibitions, made me understand better the design philosophy the corporates apply when dealing with space available, the topic, content and the audience. One particular exhibition theme which left unforgettable memories all over the world was the one of the Van Gogh Experience by the Grande Exhibitions Sensory Company.

The aim of the corporates was to engage the audience in a way that they could stay fascinated and concentrated on the exhibition. As we all know, Van Gogh is a remarkable Dutch artist best known for his self-portraits. Art works are interpreted differently and convey a mixture of feelings to every individual audience based on his personal beliefs and experiences. This company used an unusual setting and approach in order to turn the dynamics of this exhibition. They studied the space available and used modern technology in order to create a visual impact on the audience. With the use of projections, the audience was able to travel in time back in the 1880’s being able to understand the techniques and profile of the artist. The artist’s profile was projected all over the space being the floor, the ceiling, walls and columns.

Van Gogh Alive in Torino, Italy

Light, colours and sound were combined together creating a vibrant symphony and making the audience wonder about Van Gogh’s works and his profession. Hundreds of students visited Van Gogh’s exhibitions from all over the world mentioning Columbia, Beijing, Berlin and Torino in Italy. In secondary schools, students have the opportunity to experience subjects such as Art and get to know some artists which made a huge impact in the history of arts. This exhibition would clearly immerse them into the subject and with strategic methods of exhibiting; they could enjoyably interact with the information as well as acknowledge what they did not know. This type of exhibition offers a chance to students to reflect on their potentials and making them aware of what they need to discover, yet being curious enough to want to know more about the subject.

Reference:

Grande Exhibitions, 2016. Van Gogh Alive traveling exhibition. [ONLINE] Available at: <http://grandeexhibitions.com/traveling-exhibitions/van-gogh-alive/.> [Accessed 01 June 2016].