Thursday, 2 June 2016

Planet Shark- Predator or Prey

This exhibition is a particular one based on ocean life and focuses on the importance of a mammal which is commonly feared by all the younger generations and often even adults. This exhibition’s aim was to raise awareness among society which is biased with certain beliefs and judgements consequently bringing the mammal close to extinction day by day.


The corporates targeted mostly the younger generation as they are still growing in this biased society forming their beliefs. The exhibition was split into two main zones. The first zone reflected physical evidence such as scaled models of the Great white shark, rare fossils dating 3070 million years ago, cages and marine equipment. All of the information displayed at the exhibition was proven by experts in sharks and marine biology. It is a unique and immersive gallery offering a 45-minute cinematic walk through experience. There are also stories on shark encounters by sailors, wind surfers and swimmers.



Scale Model made out of real animals

In the second zone, the corporates used Sensor technology to make the audience dive under ocean and immerse themselves into the world of sharks. With the use of ocean graphic cinematography and this could all become real and the audience can interact as well as observe the ocean world of sharks being able to appreciate the beauty of this mammal.

Unfortunately, years of fishing pressure from swimmers, fatal accidents caused by sharks and media misinterpretation has put this mammal in a loophole where it is not accepted and no good can emerge out of it. Through the projections the audience can dedicate time to study the size, biology and hunting strategies of sharks. There are also interactive stands for youngsters to experience hands-on entertainment. Educational displays also offer them the opportunity to know more about sharks and acknowledge what they did not know.





Interactive Display for youngsters


With the combination of interactive technology and unfamiliar information displays, the corporates manage to induce new ideas to the audience and making them look at this mammal from another perspective meaning a positive attitude and a more proper justification.


Reference:

Grande Exhibitions, 2016. Grande Exhibitions - Planet Shark: Predator or Prey. [ONLINE] Available at: <http://grandeexhibitions.com/traveling-exhibitions/planet-shark/.> [Accessed 01 June 2016].


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