This
exhibition is a particular one based on ocean life and focuses on the
importance of a mammal which is commonly feared by all the younger generations
and often even adults. This exhibition’s aim was to raise awareness among society
which is biased with certain beliefs and judgements consequently bringing the
mammal close to extinction day by day.
The corporates targeted mostly the younger
generation as they are still growing in this biased society forming their
beliefs. The exhibition was split into two main zones. The first zone reflected
physical evidence such as scaled models of the Great white shark, rare fossils
dating 3070 million years ago, cages and marine equipment. All of the
information displayed at the exhibition was proven by experts in sharks and
marine biology. It is a unique and immersive gallery offering a 45-minute
cinematic walk through experience. There are also stories on shark encounters by
sailors, wind surfers and swimmers.
Scale
Model made out of real animals
In
the second zone, the corporates used Sensor technology to make the audience dive
under ocean and immerse themselves into the world of sharks. With the use of
ocean graphic cinematography and this could all become real and the audience
can interact as well as observe the ocean world of sharks being able to
appreciate the beauty of this mammal.
Unfortunately, years of fishing pressure from swimmers, fatal accidents caused by sharks and media misinterpretation has put this mammal in a loophole where it is not accepted and no good can emerge out of it. Through the projections the audience can dedicate time to study the size, biology and hunting strategies of sharks. There are also interactive stands for youngsters to experience hands-on entertainment. Educational displays also offer them the opportunity to know more about sharks and acknowledge what they did not know.
Interactive
Display for youngsters
With
the combination of interactive technology and unfamiliar information displays,
the corporates manage to induce new ideas to the audience and making them look
at this mammal from another perspective meaning a positive attitude and a more
proper justification.
Reference:
Grande
Exhibitions, 2016. Grande
Exhibitions - Planet Shark: Predator or Prey. [ONLINE] Available at:
<http://grandeexhibitions.com/traveling-exhibitions/planet-shark/.> [Accessed 01 June 2016].


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